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  • Merchandising - Management

A.M. Leonard Brand Manager (Hard Goods Product Development)

Did you know that right here, practically in your own back yard, is the nation’s leading provider of quality products and superior service to the horticulture industry? In fact, AM Leonard, located in Piqua, OH, is celebrating its 130th anniversary this year and we’re just getting started!

We are currently adding a Product Development & AM Leonard Brand Manager to our talented staff who believe in doing business “the old fashioned way.” This position will supervise the Development Specialist and Coordinator for New Product Development, and will report to the Director of Merchandising and Product Development. The AM Leonard Brand Manager is responsible for managing the entire life cycle of the AM Leonard brand of products from strategic planning to product launch. As the AML Brand Manager, you will create products from existing ideas and help to develop new ideas based on industry experience and contact with customers. The ideal candidate must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality and must enjoy spending time in the market to identify opportunities while finding innovative solutions.

At AM Leonard, we grow, we innovate, we work hard…just like you, we do whatever it takes to get the job done.

So what are you waiting for? Come grow with us today!

Essential Functions

  • Create Negotiation Strategies with manufacturers to maintain AM Leonard’s competitive advantage
  • Create New and Maintain Existing AML Brand products to ensure industry-leading quality and innovation
  • Collect data from the Ideas & Scoping phase of New Product Development and identify the opportunity for new products that offer superior function, construction, value and aesthetics to create a competitive advantage in the marketplace
  • Develop the Business Case for new products, including high-level product requirements and competitive studies
  • Prepare Request for Quotes and evaluate responses from potential vendors
  • Create Negotiation Strategies with manufacturers to maintain AM Leonard’s competitive advantage
  • Manage entire Product Development process, including drawings, approvals, tooling builds and samples
  • Provide problem solving where there are any failures prior to production, presenting corrective action in a timely and cost effective manner
  • Implement Product Plans on time and on budget, and in alignment with Company objectives and strategies
  • Develop Annual Sales Forecast for new products
  • Consult with Merchandisers for final product price approvals
  • Work Cross-Functionally with other AM Leonard departments to ensure successful New Product Launches
  • Develop Project Timelines and manage all activities to that timeline
  • Assist in the Patent and Trademark processes
  • Participate in all Catalog, Print and Web Material drafts to ensure accuracy of information
  • Continue to work with the Merchandisers and Purchasing throughout the Product Lifecycle
  • Specify Market Requirements for current and future products by conducting market research supported by on-going visits to customers and collaborative meetings with sales staff


  • Collaboration
  • Communication
  • Customer Orientation
  • Flexibility
  • Follow-Up
  • Negotiation
  • Personal Effectiveness & Organization
  • Technical Capacity (Specifically Microsoft Office and Proprietary Systems)
  • Time Management

Experience and Education Requirements:

  • Bachelor’s Degree required.
  • Five years of related experience with Product Development of Hard Goods, including international sourcing and manufacturing experience
  • Computer experience, specifically a strong working knowledge of Microsoft Excel

What’s In It for You?

  • Competitive Salary
  • Fun, Casual Environment
  • Onsite Gym
  • Training
  • Medical, Vision and Dental Insurance
  • 401k Company Match
Send resume and salary requirements to Angela Lewis, Human Resources Generalist, at


In 1885, Ashbel Merrel Leonard started a nursery as a hobby in his backyard in Piqua, Ohio. By 1912 he and his sons Parker and Stanley established A.M. Leonard & Sons as a nursery/landscaping service. The business was further developed in 1928 when A. M. and his youngest son John started a wholesale horticultural tool and supply company serving nursery and landscape customers. In 1941, following the death of A. M. Leonard, John became the President of the company. John’s forte was customer service. He mailed out 7,500 pocket-sized catalogs per year and monitored the purchases of each customer. John kept impeccable notes. When an order was not received from a customer within a year, John would contact the customer personally to ask how his organization might be of better service. The call usually resulted in a sale. Since only the finest quality tools were offered, customers always knew that when they bought something from the Piqua based company, they would receive the highest quality.

Howard Kyle became a partner with John Leonard in February 1964. Like the Leonard’s, Howard had a strong background in the nursery and mail order businesses. His family owned Springhill Nursery in Tipp City, Ohio. Howard quickly learned the A. M. Leonard operation. Ill health caused John Leonard to retire early, and Howard took over as sole owner inheriting a staff of 8. Howard and the staff expanded the catalog and merchandising operations emphasizing customer service, product dependability, and fast order response serving growers, landscapers, foresters, arborists, contractors, golf courses, resorts, grounds management and gardeners. In 1979 continuous growth caused the company to move again to a 20,000 square foot facility with 15 employees. Fourteen years later, in November of 1993, the company made a major commitment to its customers and the community by constructing a new 50,000 square foot facility.

In 1996, A.M. Leonard produced its first Retail Catalog to reach the serious home gardener. In 2005, as this segment of the business continued to grow, A.M. Leonard re-introduced the Retail publication as A.M. Leonard’s Gardeners Edge, offering gardeners the quality and selection they couldn’t find locally.

In 1999, A.M. Leonard introduced an industry exclusive Corporate Account Program. This service provides their professional customers with a dedicated Account Manager (single point of contact) who is truly devoted to learning and understanding their business and is invested in their continued success. Their goal will always be to meet or exceed your needs and expectations.

Also in 1999, A.M. Leonard introduced its line of A.M. Leonard Brand Tools. The A.M. Leonard line of tools offers the quality and features that most manufacturers aren’t willing to make –– all at a price that saves money and helps produce results you can stand behind.

The Internet has added another exciting dimension to the daily business activity at A.M. Leonard as their presence there continues to grow with two company web sites and sales through

A.M. Leonard keeps in close touch with local customers through their Counter Sales in the company Showroom. Here professionals and homeowners enjoy picking up their product on the spot and getting right back to the job. In May 2005 Howard Kyle passed away at the age of 94 while still working six days a week. Today, under the leadership of Gregory Stephens, grandson of Howard Kyle, A.M. Leonard’s state-of-the-art Distribution facility has expanded to over 100,000 square feet with more than 100 dedicated employees. A. M. Leonard, Inc. continues today as a leader in the horticultural tool and supply business with emphasis on doing business the “old fashioned way”. They offer quality products, superior customer service and a selection of over 7,000 items. A.M. Leonard understands customers have a choice on where to shop and pledges to continue its tradition of exceptional products and service.


A.M. Leonard is dedicated to ensuring our employees have the resources needed to care for themselves and their families. Below is a snapshot of our extensive Employee Benefits Package.

Available at Hire:

  • Paid Personal Time
    • Additional PTO (Paid Time Off) may be earned quarterly by meeting attendance guidelines
  • Accrual of Paid Vacation Time
    • 2 weeks for 1 - 4 years of service
    • 3 weeks after 5 years of service
  • Paid Holidays
  • Direct Deposit
  • Bereavement Leave
  • Employee Purchase Discount
  • Fitness Center

Available on the first of the month following 90 days of employment:

  • Medical Insurance
  • Vision & Dental Insurance
  • Wellness Program
    • Additional PTO may be earned quarterly by participating in a company-sponsored Fitness Program and meeting attendance guidelines
  • Short Term Disability
  • Life Insurance

Annual Enrollments:

  • Health Savings Accounts
  • Flexible Spending Accounts
  • Aflac

Available after 1 year of employment:

  • 401 (k) with company match
  • Service Recognition Program

***All benefits listed are available to Fulltime Regular status employees and Part-time Regular status employees who work at least 1200 hours each year. Other Part-time or Seasonal Staff are eligible for Holiday Pay and the Employee Purchase Discount.



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